Your website’s rank for organic (non-paid) search engine results is determined in part by the “authority” of your website. Incoming links from other websites are a big factor in determining authority. Also considered is the content of the website that … Continue reading
Have you noticed that after browsing websites about a particular topic, you see related ads on other, unrelated websites? For example you might search for gardening tips and visit a website from a gardening magazine, or a blog on gardening, … Continue reading
More valuable than search rank alone – is rank for the right keywords. When you enter keywords for a search, the search engines try to respond with the web pages that: 1) Are the most relevant. 2) Are the most … Continue reading
You may think your website is #1 when in fact it is only #1 for you because Google knows from your search history that you like that site! So, how can you tell where your website ranks?
Continue readingThe Google map listings that show in search results are in response to a search that Google has determined is local in nature. The keywords may have included a city or zip code, but other techniques are used by Google … Continue reading
For many local businesses, Google map listings are crucial. At this writing, Google places as many as 7 map listings on a search engine result page – and these map results trump most organic web page results! Wow, all that … Continue reading
Your Google search results are not my results. You may not accurately determine your search ranking by searching Google with the default settings through the home page of google.com. This is because Google customizes the search results for each user. … Continue reading
A good strategy is to use SEO for the most relevant keywords, and/or for any keywords that are so competitive, you cannot afford them. Then augment the SEO (Search Engine Optimization) with SEM (Search Engine Marketing). This way you can … Continue reading
Did you think that because you are on the first search engine result page for a particular keyword, there is no benefit in running ads on that page. Maybe you feel that since you are already on the front page, … Continue reading
I expect search marketing to continue to get more competitive. More of your competitors will be spending their ad budgets on Google AdWords and other pay-per-click marketing. I manage campaigns in several markets and I see many of them having … Continue reading